The work has been carried out during my time at the Junior Company PUC-Rio, as Project Manager, together with the team: Carla Maria, Carlos Eduardo Bocai, João Ferro.

+ naming 
+ branding
+ strategy 
+ visual identity system

— Engaged by an embryonic event producer, the briefing included the creation of the name, tagline, positioning, target audience study, visual identity, and web and stationery applications. All design decisions were made based on desk and field surveys. Several in-depth interviews were conducted for a better definition of personas and better understanding of the market.