December 18, 2014


Art Direction and photography

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— The Projection project was developed within the course of Cool Hunting at Central Saint Martins University. As a conclusion work, it was proposed the development of a free presentation of the knowledge acquired on the practice of cool-hunting and on the study of global trends. 

Reflection is a fundamental part of this process, since it is the end of the process of observation, research and documentation of trends. It is on top of this reflection that trends emerge. Added to this, we have the fact that the trends are, above all, guided by people. People who are also, at all times, reflecting something and being reflective of something. "People follow trends in an attempt to reflect something. You need to see through them."